The impression that a restaurant’s interior design creates often is the critical factor in deciding if a customer’s experience is positive or negative. In general, good dining experiences come from customers feeling “at home” or comfortable in whatever the setting is. The food also has to feel “at home” with the interior.
Remodeling a restaurant can be much more challenging than designing a restaurant from the ground up. When you design from scratch the possibilities are limitless. Conversely, when redesigning an existing space, you have to have vision. A remodeled restaurant has less flexibility – bathrooms and kitchens have already been set in place. Moreover, the potential for uncovering problems with the construction are greater when you remodel a space – what will we find when we remove the drop ceiling?
Our architectural and design skills really shine during the creative planning process that goes along with a remodel.
Interior Design for Your Restaurant or Bar
Do you want your place to attract a young, hip crowd? Will you target the fine dining set? Families? Students? And what about price points? Do they match your location and your restaurant’s style?
Design for Functionality
The food preparation area and bar must function together seamlessly. Servers and patrons should be able to move about freely – we call this the “path of travel.” Are the bar and kitchen areas designed to minimize congestion? Is your kitchen ergonomic? Is everything where it needs to be for the kitchen crew to work efficiently?
Design for Style
My licensed architects work to remodel restaurants of all sizes. We can make a small restaurant feel bigger by redesigning the path of travel. Conversely, we can make a large restaurant feel more intimate by using walls, partitions or even banquettes. We can also design any type of restaurant. Is your restaurant fast food, fast casual, casual or fine dining? What about a restaurant where the cuisine drives the design? Is it Japanese, Vietnamese, Indian, Latin American or California? Do you want a “green” design? Do you want to use locally sourced materials?
Materials and Finishes
The materials and finishes you select for your remodeled restaurant influence how your customers experience the space. These materials and finishes can be made from specific compounds that architecturally form the interior; for example reclaimed wood panels, concrete, and brick, to the finish on the walls and floors, to the color on the walls and the lights that help drive the ambiance and attitude.
Our Remodeling & Design Services
- Restaurant & Bar Remodel Services
- ADA Compliance Issues and Upgrades
- Grease Interceptors
- Grease Traps
- Restaurant Concepts
- Restaurant Remodeling Services
- Restaurant Designs / Interior Design
- Tenant Improvements
- Change-of-Use Restaurant Permits
- Hood Installations
- Equipment Supply
- Operational Develpoment
Call us at (949) 484-5119 now for a free consultation and estimate.
Branding vs. Boutique Design
Designer / Contractor Brian Singer has had the opportunity to study the impact that the Boutique Design aesthetic has had in the realm of commercial interior design. Singer believes those enterprises which employ Boutique Design and other trends in their interiors ultimately…
- Undermine their marketing position
- Compromise their differentiation strategies
- Reduce their customer/client/member base
- Erode their profits
“What is Boutique Design?”
To illustrate the problem, take a look at the images below.
The above images from the internet are beautiful statements to the designer’s skills. However, when you first look at the images can you easily say…
- What was being marketed in each space?
- What does the design of each of these spaces represent…what do the spaces convey?
- Is there some emotion, queue or signature that telegraphs the client’s brand?
- As an independent entrepreneur, would an interior design aesthetic such as these serve your marketing position?
- Or to put it bluntly in plain english… Does the design make customers want to come in and spend money?
Boutique Design = Nothing About Your Restaurant Or Your Offering
Boutique Design is a design aesthetic that has permeated the public consciousness. The style says more about popular design stereotypes than the entrepreneur’s vision and product. The clichés of Boutique Design are practiced across all domains, hotels, fitness centers, offices, retail and restaurants. Restaurateurs who employ this design aesthetic essentially are implying that they are part of all that’s happening and cool. This is a case where the phrase “it’s all about me” is the driving motivator of the entrepreneur’s ego. Boutique Design is a pedestrian design aesthetic which has desensitized the public, they see it everywhere, and your restaurant becomes part of the noise.
If commercial spaces copy the same trendy design style the resulting impact is a predictable and uninteresting experience. When customers see the same design style in restaurants, fitness centers, retail stores and so on, an enterprise looses the opportunity to communicate their uniqueness to their customer. Instead of standing out from the competition they swim in an ocean of sameness competing on price, product and service.
My core belief as a designer = Client Profits First, Beautiful Design As A Result.
Restaurateurs that use Boutique Design as a model for their Brand do more to undermine their marketing platform than might be evident on the surface. Boutique Design Impacts Your Restaurant By:
- Undermining your marketing position
- Compromising your differentiation strategies
- Reducing your patron base
- Resulting in erosion of your profits
The images above are in no particular order. A hotel lobby, a fitness center and a restaurant.